Apple has apologized after a new iPad Pro ad was met with wide and sharp criticism. The ad, titled "Crush!," debuted earlier this week. It shows a hydraulic press crushing instruments like a piano and ...

Apple has released a new iPad Pro ad called the Worlds Made on iPad, and it is a follow-up on the controversial Crush! ad released earlier this month which saw massive backlash from the global users.

Tech giant Apple apologized Thursday after an ad for the iPad Pro released earlier this week garnered criticism for its apparent portrayal of technology crushing the creative spirit. The ad spot, ...

Apple is saying it “missed the mark” with a controversial ad for its new iPad Pro. Apple’s vice president of marketing communications, Tor Myhren, said in a statement to AdAge, “Creativity is in our ...

At Variety, Todd Spangler writes: The iPad Pro ad generated fury among many in Hollywood and other creative industries, including Hugh Grant and filmmaker-actor Justine Bateman, who saw it as a vivid ...

Apple has issued a rare apology – admitting that it “missed the mark” with a new commercial that showed beloved cultural symbols like a guitar and piano being slowly crushed into the shape of an iPad ...