Global sportswear brand Puma has changed its business arrangement with United Legwear Company (ULAC) from a partnership model ...

Ferrari’s latest Puma and Ray-Ban collaboration celebrates 20 years of partnership with a Las Vegas collection ...

Puma SE plans to slash 900 more jobs and sharpen its focus on running, football and training as the German brand looks to rebound from its slump.

The world's third biggest sportswear brand is cutting jobs and accelerating its revitalization program as it leans on core areas like soccer to kick start Puma's revival.

PUMA has revealed the match ball for the upcoming AFCON, named “ITRI”. The ball blends Moroccan culture with modern football ...

Puma has relaunched its company magazine CATch UP. The online publication is designed “to provide journalists, investors, ...

Puma confirmed it has transitioned from a business partnership to an exclusive licensing agreement structure with its ...

La Liga F has a new ball. Puma is the supplier of the ball called ORBITA, which will be used by the players from matchday 11 ...

In Q3 2025, Puma implemented measures to strengthen its base for 2026 and beyond, cutting lower-quality wholesale business, reducing excess inventory at retail partners, and scaling back promotions in ...

However, PUMA has to address the fact that it has "become too commercial, which is reflected in muted brand heat, low distribution quality, and a product offering that is not cutting through in the ...

PUMA continues its deep-rooted connection with African football at the 35th Africa Cup of Nations in Morocco. The German ...