Luxury knows its most valuable customers are its wealthiest, yet its operating systems remain designed for the aspirational ...

Shares jumped as much as 4.2% after the baijiu maker moved to protect profitability against softer corporate spending and an ...

Longchamp sells more than products — it offers an accessible vision of French luxury for everyday life.

ZTE’s Doubao-powered NaviX Ultra headlines a wave of agentic handsets from StepFun and Honor, as makers bet autonomous ...

Generative AI is transforming luxury from within, while AI agents reshape demand outside it. Brands must know where human ...

From silk cords to jadeite, Chow Tai Fook’s latest ‘High Jewellery’ collection looks beyond grand symbols to the craft ...

As digital discovery and physical retail become intertwined, Sephora is leveraging insights from China’s fast-evolving beauty ...

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Two years after launch, Cupertino finally clears Beijing's regulatory hurdle, betting Qwen-powered text and image generation ...

Zhao Lusi launches Rose Amigo. Fan power, emotional skincare positioning and a fast-growing neck-care product strategy propel ...

Xu Yang’s exit leaves China’s biggest sportswear group asking whether mass-market scale and premium brand building can truly ...

A new Bernstein report reveals luxury brands’ social media momentum across Chinese and Western platforms.