Around 90% of B2B marketing leaders expect budgets increases this year. Nine in ten senior B2B marketers believe that budgets ...

From the latest Bellwether showing budgets are up for the second quarter in a row to Center Parcs’ premiumisation plan, it’s ...

Six brands have been shortlisted for Brand of the Year at the 2026 Marketing Week Awards, with the winner to be announced in ...

Nestlé is looking to accelerate its growth through doing bigger and fewer initiatives, doubling down on a unified way of ...

LinkedIn has named Indeed CMO Jessica Jensen as its top marketer, eight months after chief marketing and communications officer of four years, Melissa Selcher, left the business. Jensen’s job title ...

Former Merlin Entertainments UK and Europe group sales and marketing director, Sara Holt, will join Center Parcs UK and Ireland as CMO. Holt steps into the role as the short-break holiday company ...

Center Parcs has appointed three senior marketing leaders as it looks to “elevate” the brand and drive growth. The hires – Sarah Vickery, Stuart O’Neill and Gillian Blair – complete the company’s ...

Carlsberg has brought back its famous brand line, ‘If Carlsberg did…’, for the first time in a decade. The line, which has not been in use in the brand’s advertising since 2016, is linked to its ...

Stephen Woodford, CEO of the Advertising Association, and National Lottery operator Allwyn’s CEO Andria Vidler, join the ...

Stephen Woodford, CEO of the Advertising Association, and National Lottery operator Allwyn’s CEO Andria Vidler, join the podcast.

All the latest news, opinion and analysis on changes in consumer behaviour and market trends.

Car rental company Avis has refreshed its tone of voice to better connect with its UK and EMEA consumers, aiming to move away from a “corporate image” to one rooted in trust. Its EMEA division ...