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It's so popular, one tube sells every four seconds globally.

We just found a rare deal on the bestselling Shape Tape Concealer from tarte. Act fast, because now's your chance to grab a tube for 40% off!

Add Yahoo as a preferred source to see more of our stories on Google. Tarte Cosmetics is again embroiled in controversy after Bria Jones, a Black content creator, shared her experience of being ...

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Tarte Cosmetics founder Maureen Kelly opens up exclusively about the makeup, marketing and misconceptions that have kept social media on its toes for 10 years.