Longtime collaborators Outright Games and MGA Entertainment have released the trailer for their new Bratz-themed video game, Bratz: Rhythm & Style.

TikTok's Shapeshifting effect has been spawning new trends ever since it became available to more TikTokers. Inspired by the Marvel trend that was everywhere as soon as U.S. users on got their hands ...

Halloween may be over, but that doesn't mean it hasn't left behind some remnants — and no, it's not the PSL. Bratz Doll makeup is the latest trend makeup artists are embracing all across social media, ...

Tweens want it, so MGA Entertainment will launch a rockin’ product line this summer for its Bratz collection. A $50 million marketing campaign will extend the brand with a host of partners — its ...

in age from 11 to 13 to 19. It was a no-brainer that the youngest would play it, but what was surprising was the way the 19-year old attacked the game and played it as much as her work schedule would ...

The Bratz universe was humming along as usual this week at the Toys "R" Us flagship store in Manhattan. Like bees to honey, little girls buzzed about shelves lined with those famous pouty dolls with ...

January 28, 2006 As the penetration of mobile phones in society heads towards ubiquity, it was only a matter of time before the targeting and styling of mobile phones would focus on children and this ...

If by some chance you thought toy billionaire Isaac Larian was playing around when he vowed to renew his battle with Mattel over the Bratz dolls, then think again. Larian's MGA Entertainment has ...

Colker and Hsu are Times staff writers. Day One: Bratz held hostage. The fate of the hugely popular dolls -- either beloved fashionistas or streetwalkers-in-training, depending on whom you talk to -- ...