When you choose where to live, open a store, allocate a public budget or design a marketing campaign, population data by ZIP code is often the missing piece that makes your decision truly data‑driven.

Editor’s Note: Steve DuScheid is marketing director of Maponics, a developer of polygonal map data, such as neighborhood boundaries, ZIP codes and school attendance zones. Every year, federal and ...

We've said it before: The U.S. Census is way more than cold, hard data. It informs what we call ourselves and how we're represented. On this episode, we explore the controversial citizenship question ...

John Thompson was appointed by President Barack Obama to head the U.S. Census Bureau in 2013 and had worked there for 27 years before running it. So the announcement in May that he was resigning — ...

We've said it before: The U.S. Census is way more than cold, hard data. It informs what we call ourselves and how we're represented. On this episode, we explore the controversial citizenship question ...