Marketing Dive

Lay’s World Cup marketing strategy focuses on ‘scaled intimacy’ with fans

Along with star-studded ads anchored on a real watch party, the brand is hosting a 4 million followers-strong WhatsApp group ...

Lay’s celebrates FIFA World Cup 2026 with a whopping 40 limited-edition chips — but only 3 will be sold in the US

Lay’s is celebrating the FIFA World Cup 2026, returning to North America for the first time in decades with an array of ...
Hosted on MSN

Lay’s big new rebrand is a reminder that potato chips are made from potatoes

Lay’s sells more than 200 flavors of potato chips across the globe. Only one of them puts a potato on the package. That’s because in many ways, the largest potato chip company in the world, Lay’s, is ...