Regular-season NBA games across all platforms grew 16% to an average 1.8 million Nielsen-measured viewers per game, with games airing on ESPN/ABC, NBC, NBA TV and Amazon Prime Video.

The NBA’s first-round playoff ratings hit their highest mark since 1993, boosted by expanded broadcast exposure from its $76 billion media rights deals with NBC, ESPN/ABC, and Amazon. NBC’s national ...

Caitlin Clark stole attention during the NBA Playoff fourth quarter by appearing in two major commercials on NBC. Featured in ads from State Farm and Gatorade, Clark proved her star power extends far ...

The NBA may have a tanking problem, but the league’s TV advertisers are as competitive as ever. In fact, regular-season ad performance is on the upswing. EDO data shows that ads that ran during the ...

NEW ORLEANS -- Adam Silver kept his focus on the game but hinted at some changes to the business during his first press conference as NBA commissioner. From the look of the draft to the look of the ...

There was a time when NBA legends felt larger than life. Michael Jordan and Charles Barkley teamed up for a hilarious commercial that fans still talk about today. Back in 1994, McDonald’s dropped a ...