Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We ...
Private equity is hungry for smaller ecommerce marketplace players. Plus: Brands and creators don't love TikTok Shop's ...
Google has to hand over some of its AI features to competitors; when LLMs will (or won't) be critical; and publishers are ...
Triggers' latest feature tracks how brand perceptions change over time by looking at consumer memories and subconscious ...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...
Netflix knows it’s in trouble. Or, rather, it knows people think it’s in trouble. The streaming service – on paper, at least ...
Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix ...
Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more ...
Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify ...
A few months ago, I did something I’ve never done before. I saw a CTV ad for a product I needed and got so annoyed about it ...
Instead of relying on rigid audience segments, modern systems can interpret a real-world moment in real time to predict what ...
How Horizon Media and IntentIQ Drove 55% Incremental Reach for a National Retailer | Cannes 2026. Incremental growth is the ...
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