Tapping into festive “baddie” energy, NYX Professional Makeup launched the “Gingerbaddie Collection.” This holiday collection delivers artistry-level pigment, playful textures, and high-impact color — ...

This Y2K diner-inspired campaign promotes NYX’s lip combos featuring pop artists and social media influencers.

In this role, Boyd will ensure ELC’s diverse portfolio is anchored by a cohesive enterprise communications strategy.

Revlon Color Cosmetics launched its newest breakthrough in lip color: Super Lustrous Ultra Lipstick, a premium-tier addition to the iconic Super Lustrous franchise. Available exclusively at Ulta ...

Medik8 also aims to establish Crystal Retinal as its leading franchise in the U.S., mirroring its success across other global ...

Dr. Squatch introduces colorful mini bar soaps designed for little hands, big imaginations, and parents who want a better ...

The Earthling Co.’s new Scalp Serum is a fragrance-free, skincare-grade scalp treatment rooted in clinically backed ...

NIQ says K-Beauty sales rose 53% YoY, underscoring how regional beauty trends & ingredient-led innovation are reshaping ...

This collaboration combines Kiehl’s formulas with Milk Bar’s classic pink packaging, logo, and dessert-inspired scents.

The packaging has a new twist-and-pump applicator to preserve the integrity of ingredients and ensures precise dosage with ...

Neutrogena announced Break the Rules, a new brand mission designed to help consumers cut through beauty’s noise and embrace ...

In its first U.S. retail partnership, FromLabs offers its Protein Capsule Repair Collection in vibrant yellow packaging.