Money-back guarantees come with pros and cons, so it's important to evaluate both sides before implementing such a policy. While businesses are always on the lookout for ways to increase lead ...

Although marijuana is still a Schedule I substance and illegal under federal law, many states have legalized its use in recent years. A Pew Research Center analysis found that 54 percent of Americans ...

Virtual reality (VR) and augmented reality (AR) have transitioned from novelty concepts to essential business tools. Through immersive technology, users can experience branded narratives, visit ...

In today’s fast-paced business environment, managing incoming calls efficiently can make the difference between delighted customers and lost opportunities. That’s where interactive voice response (IVR ...

Whether you’re new to the idea or have been considering it for months, switching to cloud-based point-of-sale (POS) software is one of the smartest moves an established business can make. The right ...

As more companies shift their operations to the cloud, choosing the right provider has become a major decision that affects everything from scalability to performance to long-term costs. Amazon Web ...

A surprising number of small businesses still operate on a cash-only basis. Although cash-only businesses save money on credit card processing fees, the benefits of accepting multiple payment forms ...

Consumers are always looking for a good deal, which is why it’s so important to price products properly. Many sales experts say that charm pricing, also known as psychological pricing, can have a ...

Trust is critical when marketing and selling intangibles. We can’t handle or touch everything we buy. Intangible products and services — like consulting services, Software-as-a-Service (SaaS) and ...

See how telematics systems help you keep track of your fleet and machinery, allowing you to plan a safer, more efficient worksite. Telematics technology is now a staple for businesses with vehicle ...

You’ve probably heard the saying, “The customer is always right.” While that isn’t always true, one thing is certain: Customers should always leave your business feeling happy and satisfied. When ...

Is your business overwhelmed by phone calls? Companies of all sizes are finding relief with the help of interactive voice response (IVR) systems. By automating routine inquiries and routing callers ...