“Pure News, Straight from the Source” by Brandtech’s Gravity Road positions Reuters, which boasts a 175-year-old history, as ...

Politics aside - or implied - that's how new research from "everything-in-between" agency Bailey Lauerman divvies America up ...

Anderson, introduces striking movie theater-like posters alongside other seasonal content to capture attention and remind the ...

AI agents have become popular as they link consumers with brands, but some execs and developers are concerned that an open ...

This week, Doug Parks sits down with Matt Heizman to talk about the role of education in driving category awareness and how ...

Legacy media companies want smaller, more aggressive business units - and at the same time, more control. Can this work?

That's actually the title of a new, comprehensive communications planning study released by WPP Media, which reinforces half ...

As expected, tech scion David Ellison is taking a hands-on approach to managing and shaping the new company formed from the ...

As it approaches its decennial next March, the firm now has regional directors across the Americas, Europe, Middle East & ...

This call highlights a potential clash between brand equity built up over decades, and the algorithmic push for high-volume creative.

This week, the multichannel platform (formerly known as Cable Provider) Spectrum Reach, in partnership with Waymark, announced it is expanding its AI-powered advertiser offering, which has already ...

According to Mini USA, there’s only one answer: a driverless car.