Custom GPTs can refine SEO workflows when built with clear scope, validated problems, and a product mindset grounded in ...

Microsoft and OpenAI signed a deal extending Microsoft's rights to OpenAI models through 2032, confirming a 27% stake worth ...

Learn why an audit is essential for addressing the AI visibility gap and driving organic traffic to your site.

An IAB report finds AI speeds discovery but adds steps, sending shoppers to retailers, search, reviews, and forums to verify details before buying.

Google announced Query groups in Search Console Insights. The AI feature clusters similar search queries, surfaces trends, ...

The next phase of search demands balancing optimization for both humans and AI agents while holding firm to core SEO ...

YouTube launched Ask Studio, an AI assistant in YouTube Studio that analyzes channel data to surface comment insights, ...

Shopper behavior, brand buzz, and ad performance from last year point to clear playbooks for marketers heading into Black ...

Automattic's counterclaim against WP Engine invokes SEO, says that search engines factor how often keywords are used.

The right choice between content refreshes and new pages depends on how each option serves your audience and search visibility.

Rel=canonical is an HTML tag that enables a publisher or SEO to tell Google what their preferred URL is. For example, it’s ...

OpenAI is telling companies that “relationship building” with AI has limits. Emotional dependence on ChatGPT is considered a ...