KIT Global is a digital marketing agency, delivering performance-driven solutions across regions through its network of ...

We spoke to agency professionals about the innovations they observed during Diwali 2025, ones that worked and whether AI ...

This case study dives into Swiggy’s ‘Bhog Elo Char Chakay’ campaign, bringing a mobile Durga Puja pandal to Kolkata’s streets, serving bhog to over 400 street dogs.

Festive ads still show women as caregivers. But some brands are changing this, raising the question of whether advertising ...

Ashutosh Valani of RENÉE Cosmetics breaks down how authenticity, community, and entertainment have become the new currency ...

Siddharth Gupta of Britannia, shares how the brand is keeping its legacy brands fresh through cultural storytelling, tech ...

Instead of focusing solely on the day of the festival, brands this year strategically broadened their focus to the multi-week ...

In a market defined by tradition, the incense brand is leveraging a 75-year legacy to navigate the complexities of quick ...

As brands rolled out their Diwali campaigns this year, family, gifting, and nostalgia dominated the storytelling. This raises ...

Instamart’s InstaUllulympics during Durga Puja made participants compete with 'ullu-ullu-ullu-ullu' cheers to unlock festive ...

Each year, brands flood screens with storytelling, and we list the top 50 Diwali campaigns capturing the festival’s essence ...

Regionally, Tier II cities led the growth with a 28% YoY rise in orders, while Tier I cities and metros grew 24%, and Tier ...