Display advertising can be powerful in influencing donations across channels and reminds us of the importance of being ...

Amazon’s exit from Google Shopping cut ad costs and boosted clicks, giving retailers a fresh opening as Google’s AI-driven ...

Google’s updated search ad labeling increases transparency and may influence user behavior. Learn what’s changing and how it ...

SEO Consultants for Lawyers reports four strategies for law firms to enhance their online presence: build a professional ...

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.

President Donald Trump says on social media that he is ending “all trade negotiations” with Canada because of recent ...

People in New York City are bombarded by ads at every turn -- but targeted ads for marketing professionals can still pack a ...

Fake investment ads are tricking small business owners across the U.S. Learn how to spot them and protect your money from ...

Any text ads on the Google Search page will be grouped into a "Sponsored results" section that appears at the top of the screen.

Digital advertising’s dividing line between performance and awareness channels is crumbling, and AI is the wrecking ball.

OpenAI's new AI browser ChatGPT Atlas can mimic human clicks, potentially inflating ad costs and distorting website analytics.