Adidas teams up with the creative minds behind Paper Monday to spotlight the past, present, and future of Black creativity in an immersive Atlanta showcase.

On June 24, adidas will open the doors to its Honoring Black Excellence (HBE): An Experience Curated by Rog & Bee Walker—a bold and immersive celebration of Black culture, legacy, and creative ...

The BET Awards honor Black excellence in music, film, and sports, celebrating culture, creativity, and powerful representation.

Honoring Black Excellence returns with a powerful experience exploring the weight of "past, present and possibility." ...

In a celebration of heritage and history, Ajax and adidas have unveiled the 125th-anniversary edition of one of football’s most iconic kits. A design that pays homage to the club’s roots, the special ...

The WISN 12 News Person of the Week is a group of inspiring women earning a well-deserved honor at the Black Excellence Awards.

Portland, OR – adidas is thrilled to announce the launch of its 2025 Honoring Black Excellence (HBE) program, a bold and dynamic celebration of Black brilliance, resilience, and creativity. This ...

In celebration of Black History Month, adidas named the Quilters of Gee’s Bend as the first honorees of the Black Excellence (HBE) program, “standing as living proof of art’s power to ...

Adidas released a limited-edition NCAA basketball jersey collection inspired by the Quilters of Gee’s Bend.

If you've been wondering about the concept behind the new adidas Black History Month uniforms for Nebraska, Kansas, Louisville, and others, here is your answer.