“This more efficient process will enable us to develop compelling campaigns more frequently.” That evolution is about more than simply adding specificity and more words. Here are four easy tactics to ...

Consider one of William Strunk’s better pieces of advice in “The Elements of Style”: “Omit needless words.” Now consider this rejoinder from University of Edinburgh Linguistics professor Geoffrey ...

In eighth grade when I read that Julius Caesar had an aquiline nose, I mistakenly thought it had something to do with water. But aquiline is from Latin aquila, meaning eagle, not aqua, water. He had a ...

The word “tempestuous” is defined as being characterized by strong and turbulent or conflicting emotion. It is an adjective, ...

The first sentence of Herman Melville’s classic Moby Dick begins, “Call me Ishmael.” Ishmael may or may not be the narrator’s real name (thank you, CliffsNotes), but Ishmael’s is a self-label. Heck, ...