Amazon is likely to be “the biggest advertiser in history” after the company’s annual report showed it increased advertising spend to $16.9 billion in 2021. The ecommerce giant said “advertising and ...

Ads on Amazon have exploded, making it hard for brands to stand out on the platform. Rising prices have also made it more expensive to cut through the clutter. Four ex-Amazon ad sales managers ...

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Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. I believe that Amazon Ads ...

Among the many things Bernie Thompson has seen change since he started his computer-accessories company is the price of advertising on Amazon. Plugable, the business he founded in his garage in ...

A change is afoot. Retail media, once the domain of Amazon AMZN sellers, is taking over the world. The advertising world at least. A recent report by WPP's GroupM said that retail media already ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. This article is more than 2 years old. Amazon AMZN AMZN announced a ...