Survey of more than 3,000 U.S. adults reveals proprietary attitudinal segmentation expected to increase consumer engagement and lower business expenses SUSSEX, Wis.--(BUSINESS WIRE)-- Quad/Graphics, ...

PHOENIX--(BUSINESS WIRE)--Scheduling regular checkups, committing to prevention screening, pursuing different opinions before a procedure, trusting a physician, or avoiding doctors altogether have one ...

Dr. Anita Kantak boasts a remarkable three-decade career in market research, specializing in advanced statistical techniques like attitudinal segmentation and conjoint analyses. She’s adept at primary ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

This is a subject we often talk about in apologetic terms when it comes to email marketing: segmentation. It's a really time-consuming commitment for an organization to do great segmentation. While ...

Editor’s Note: This article originally appeared on Interpret’s blog and is reprinted with permission. View the original article here. The past several years have seen unprecedented growth for smart ...

Responding to the different needs of customers begins with identifying different behavioral groups--but all database segmentation means to most companies is more targeted selling. When asked about her ...

SUSSEX, Wis.--(BUSINESS WIRE)--Quad/Graphics, Inc. (NYSE: QUAD), a global marketing experience company, has developed a specialized attitudinal model that helps health insurers drive deeper ...