Some voices make a role: think James Earl Jones as Darth Vader in “Star Wars” or Pat Carroll as Ursula in “The Little Mermaid.” Your voice may be just as iconic, but if you don’t know how to properly ...

When you describe your company's products and services in your own words, you take ownership of the way your customers and stakeholders perceive them. Your descriptions of the products and services ...

Describing stuff can be the hardest part of writing prose fiction. You have a scene in your head, with all the dialogue and action, but now you have to fill in what everything looks like. There’s ...

Understanding and articulating your company culture is important for many people within an organization, whether you’re a senior leader or a member of middle management, human resources, marketing, or ...