Cadillac spent around $7 million-8 million to reveal its first F1 livery during Super Bowl LX Cadillac F1 Team Prime Tire Newsletter | This is The Athletic’s F1 newsletter. Sign up here to receive ...

The new American F1 team will debut its livery during the Big Game, and give the tech giant a shoutout in the process. By Alex Weprin Senior Editor The Super Bowl will see a flurry of ads from major ...

Cadillac F1 revealed its first livery in a commercial during Super Bowl LX. The new team will be the 11th on the Formula 1 grid and is owned by TWG Motorsports. F1 veterans Sergio Perez and Valtteri ...

Forbes contributors publish independent expert analyses and insights. I write about the auto industry and its impact on almost everything. This voice experience is generated by AI. Learn more. This ...

Cadillac's 2026 car and livery feature a white and black design, with the sides of the cars different colors. Cadillac F1 Team Sunday’s Super Bowl marked the first of multiple debuts for Formula 1’s ...

General Motors hopes to turn a fourth-quarter Super Bowl commercial into the equivalent of a moon launch for the automaker’s debut in Formula 1 racing. A 30-second ad offers a first look at the livery ...

2026 F1 preseason testing starts in Bahrain with new technical regulations. Testing sessions run February 11–13 and February 18–20 at Bahrain International Circuit. Testing allows teams to assess car ...

Cadillac F1 Shocked the entire motor sports world on Sunday with its one-of-a-kind Super Bowl ad, in which Formula 1’s newest manufacturer unveiled its 2026 livery. In preparation of Cadillac F1’s ...

Oscar-nominated racing blockbuster F1 is getting a sequel, producer Jerry Bruckheimer has now confirmed. Speaking to BBC News today, Bruckheimer confirmed he was "working on a sequel," though did not ...

The Cadillac Formula 1 team unveiled its highly anticipated 2026 livery in a TV advert during the Super Bowl on Sunday 8 February. Here is everything you need to know about the Cadillac 2026 F1 livery ...

When Cadillac Formula 1 Team decided that their first proper introduction to the world would happen during the Super Bowl and then immediately spill into the cultural center that is Times Square in ...

adidas and Audi Revolut F1 debut an inaugural teamwear collection for the 2026 season The range features CLIMACOOL apparel and a bespoke ADIZERO EVO SL in titanium hues The collection launches on ...