Netflix, AI
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Streaming giant Netflix anticipates content spending (of about $20 billion) will be up around 10% in 2026, accelerating from 8% increases over the last five years but below the 14% the company averaged over the past decade.
As part of Netflix’s second-quarter earnings report, the streamer announced that it was integrating generative AI into more of its productions, claiming that AI has been used in roughly 300 Netflix shows and movies in 2026 so far.
Netflix has used generative AI in around 300 films and TV shows in 2026, with plans to expand its use as the company looks for new ways to improve efficiency and support growth.
Netflix paid $587 million in cash when it purchased Ben Affleck’s AI startup InterPositive, the company disclosed in a federal filing. As part of the company's Form 10-Q report with the Securities and Exchange Commission,
