The marketing measurement flywheel: A 4-step framework for proving impact

Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.

Google Is Not Ruling Out Ads in Gemini

WIRED spoke with Nick Fox, Google’s SVP of knowledge and information, about how AI is changing the company’s advertising business.

Google Ads refreshes Asset Optimization layout for Demand Gen

Google Ads' new Asset Optimization panel lets Demand Gen advertisers automate creative formatting and placement with a few ...
Meta - About Facebook

Facebook Marketplace’s New Meta AI Tools Make Selling Faster and Easier

List items with a single click, respond to buyer inquiries with AI, and more with new Facebook Marketplace features.
Digital Phablet

Revamped Layout for Google Ads Asset Optimization

A new asset optimization interface has been identified by Thomas Eccel, featuring a quick-access panel with checkboxes for easy customization. This panel ...

Google Ads Asset Optimization Layout Gets a Refresh

A new asset optimization screen has been spotted by Thomas Eccel that features a quick addition panel with checkboxes.