Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.

WIRED spoke with Nick Fox, Google’s SVP of knowledge and information, about how AI is changing the company’s advertising business.

Google Ads' new Asset Optimization panel lets Demand Gen advertisers automate creative formatting and placement with a few ...

List items with a single click, respond to buyer inquiries with AI, and more with new Facebook Marketplace features.

A new asset optimization interface has been identified by Thomas Eccel, featuring a quick-access panel with checkboxes for easy customization. This panel ...

A new asset optimization screen has been spotted by Thomas Eccel that features a quick addition panel with checkboxes.

Steven Preval arrived at Rutgers Business School–Newark with experience creating social media content and a clear sense that he wanted a career in marketing. What he did not yet realize was all the ...

Feed-only Performance Max setups allow advertisers to constrain automation and concentrate performance on product-level ...

Google Messages is testing Tap to Draft, a new beta feature that lets users edit Smart Replies before sending and helps prevent accidental texts.

I tweaked eight Chrome settings, and the difference was immediate—faster tabs, smoother browsing.