It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

Goodbye Céline, hello Celine. The LVMH-owned fashion label unveiled a new logo over Labor Day weekend, and the internet is very divided about the typographic facelift. This would be the second time ...

The Peter Saville-designed Burberry logo is part of a strategy to realign the British label on the international stage. Saville looked to a rubber-and-leatherwear couturier for inspiration for the ...

We all know about the big fashion logos, for the likes of Louis Vuitton and Zara, but crafting an identity for a 'counter-fashion' brand and movement dedicated to creating a more sustainable and ...