Great customer relationships don’t just happen—they’re built through trust, responsiveness and an ongoing commitment to making customers feel heard. The most successful brands go beyond transactional ...

Customer advocacy is a powerful tool that can fuel growth. In fact, Gartner research found that CMOs that prioritize loyalty and advocacy through budget and resources fare better than their peers.

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...