Understanding direct marketing concepts can be very beneficial in creating and marinating a successful business. The use of direct marketing is one of the most effective ways to develop relationships ...

Developer Redport has appointed Sorin Ioan Blaga as its Chief Commercial Officer (CCO). His mandate will focus on ...

Andrew Calangelo has been promoted to senior influencer marketing manager, taking leadership of BibRave’s influencer and ...

Senior marketers are finding success by using AI and data to connect, measure and optimize the entire marketing ecosystem.

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

Transformational Leadership and Organizational Culture in Digital Marketing Teams: Impacts on E-Commerce and Ad Agencies in the Digital Age This research investigates the interplay between ...

Learn the strategies and tools to leverage AI for business growth. From ideas to execution, turn your vision into a ...

Strategic marketing agency Purpose Media is celebrating the successful execution of a campaign to help launch Derby’s ...

Learn how Alex Windsor built passive income through affiliate marketing and get tips to start and scale your own online ...

In the execution layer, insights become action. It’s the system that turns intelligence into campaigns, products, experiences ...

Sustainable investing doesn’t work. ESG is just marketing. Impact investing is a club. We’ve heard it all, and after decades ...

H&M has consolidated its media business across six East Asia markets under IPG Mediabrands’ specialist unit, Team Mavericks, ...