Tech-savvy fans of the Georgia Aquarium got a special deal this past spring: a big discount on ticket prices. The aquarium offered 25% to 40% off admission prices from February through May to people ...

The social media ROI obsession is real, understandable, and ultimately a distraction. It reflects legitimate pressure from stakeholders who want accountability. It responds to platforms designed to ...

It is the biggest opportunity out there – and a thorny problem. Social media has lit up the roads to wider distribution, to a direct audience connection and, perhaps, to profit for brand marketers.

Digital marketing is a vast business area that encompasses a wide range of channels and strategies designed to increase brand visibility, strengthen a company’s reputation and, ultimately, ...

Restaurants have quickly embraced social media as a way to connect with customers, but have more slowly devised ways to measure those efforts. Digital programs, especially those aimed at boosting ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

Covering a range of topics within key technology sectors, including apps, development, marketing and IT, Dani is Online Editor of Marketing Tech. Contact her via Twitter on @Dani_Millward Social media ...

A staggering 68% of marketing directors will enter 2026 unable to accurately quantify how a high-profile appearance impacts their bottom line. While a celebrity partnership represents a significant ...

As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track the return on investment (ROI) of your efforts? How can you attribute your ...