Researchers have characterized brain activity that occurs when we are socially influenced to change our minds. The study shows how the brain distinguishes between different types of social conformity ...

"The opposite of courage in our society is not cowardice, it is conformity." –Rollo May In our daily lives, the pressure to conform is omnipresent. Whether it's at work, in social circles, or within ...

Are you a conformist controlled by groupthink? What got us thinking about this is how social influence can impact our decision-making. Conformity and groupthink are aligning one’s attitudes and ...