This social amplification effect explains why AI mistrust can spread rapidly across user networks. When consumers hear stories of poor advice, data misuse, or unexplained system behavior, their own ...

Nigeria’s spirits market is growing rapidly, driven by youth demographics, social media influence, and affordable packaging ...

Micro-moments determine perception long before a purchase ever happens. Each brief interaction either builds confidence ...

There may be a connection between how much a couple spends and saves and how happy they are in their relationship, according ...

The smart home is evolving — not because of AI, but because the industry is finally converging on the Matter standard that ...

Surveys show Americans tapping savings accounts meant for later life to cover immediate needs, even as markets reached record ...

Auto insurance companies are some of the largest advertisers, with top brands spending upward of $1.5 billion per year, even ...

The iCubesWire report suggests influencers spark interest, but buyers research further, 41% visit brand sites and only 11% ...

By Lucia Mutikani WASHINGTON, Jan 27 (Reuters) - U.S. consumer confidence slumped to the lowest level in more than 11-1/2 years in January amid mounting anxiety over a sluggish labor market and high ...

Hakuhodo has rolled out its 'Virtual Sei-katsu-sha' ('Virtual living person') platform globally, as brands seek faster and ...

One of the most noticeable changes in buyer behavior is how watches are evaluated before purchase. A decade ago, most ...

As macroeconomic factors squeeze personal budgets nationwide, perceived value has emerged as one of the primary factors shaping consumers’ quick-service restaurant choices and habits.