A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

If you understand how to work in this new changed and challenging digital marketing environment, you will be winning. Here ...

The brazen daylight robbery of the Louvre on Sunday has turned into a marketing opportunity for Böcker, a German maker of ...

It seems many companies now believe that great innovation is today’s best marketing strategy. CEOs have become exceptionally ...

A century-old tyre retreading firm based in a small town north of Hamburg in Germany kept British occupation trucks rolling ...

Don’t let warranties dictate your wallet. Choose quality, delay impulse buys, and invest in products that outlast the ...

Grisso, a microbial science company, today announced the launch of its clinically-validated, precision probiotic product line, entering a market increasingly defined by consumer skepticism and demand ...

The telenovela-inspired “It’s Kahlunkin’” campaign comes as Gen Z consumers express increased interest in coffee-based alcoholic beverages.

Sindhuu Govindarajan, HUL’s Brand Director for Surf Excel, South Asia, has quit. She will be joining Tata Consumer Products ...

VLN® to Commence Sales at Circle K Locations in Illinois, Now Authorized in 45 States and Counting. MOCKSVILLE, N.C., Oct. 23, 2025 (GLOBE NEWSWIRE) -- 22nd Century Group, Inc. ( ...

In this hilarious and insightful video, we dive into the world of scam products that promise the world but deliver nothing ...