Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...

NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game ...

Cloud gaming platform PHȲND has appointed Magnite as its ad tech monetisation launch partner, bringing programmatic advertising to ad-supported, console-quality games streamed directly on smart TVs.

has left WPP Media after serving as its head of programmatic and ad operations for five years since 2021, as he announced on LinkedIn. “When I look back at my tenure, I don’t just see projects; I see ...

Brands avoiding X for any reason may unknowingly be purchasing advertising on the platform through Google Ads. Jonathan D'Souza-Rauto, a martech and ad-tech consultant in the UK, described in a ...

Shashidhar Sharma, Head - Programmatic & Ad Operations at WPP Media, has moved on from WPP Media after a 5-year stint with the organisation. In this role, Shashidhar Sharma led the programmatic ...

New Delhi: Roblox has announced an expansion of its advertising platform at CES 2026, rolling out new immersive ad formats and widening programmatic buying access as it pitches itself as an “essential ...

Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Radio and TV, since their inception, survived because of ads that ...

Programmatic I/O is the world’s first and largest conference dedicated entirely to programmatic media and marketing. Founded in 2013 by AdExchanger, the industry’s go-to resource for all things ...

In essence, AdCP aims to do for AI-driven advertising what OpenRTB once did for real-time bidding—bring order to chaos. But this time, it’s not just about banner ads; it’s about creating a universal ...

CTV’s over-frequency problem is as real as the pressure streaming services are under to grow their average revenue per user. But you don’t have to sacrifice one to achieve the other, says Jamie Power, ...