Paramount Skydance’s Programmatic Sports Ads and Dividend Move Could Be A Game Changer For PSKY

In recent weeks, Paramount Skydance announced a US$0.05 per‑share quarterly dividend for both Class A and Class B stockholders, expanded an exclusive content partnership with Sky in New Zealand, and ...

Advertising’s Next API: How AdCP Is Connecting Humans, Machines And Media

In essence, AdCP aims to do for AI-driven advertising what OpenRTB once did for real-time bidding—bring order to chaos. But this time, it’s not just about banner ads; it’s about creating a universal ...

Union Budget 2026 Expectations Live: Lower personal income tax or industrial reforms, what will Sitharaman choose under Budget for Viksit Bharat?

As the Union Budget draws closer, North Block takes centre stage with India Inc watching closely for policy signals. Across ...