PASADENA, Calif., January 28, 2026--tvScientific, the most sophisticated advertising platform for Performance TV, today ...

Big TV networks and studios are finally shifting toward programmatic advertising – and it's attracting performance marketers ...

Brightline is expanding its collaboration with Disney Advertising to bring interactive, engagement-led ads to Disney+, live ...

Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here ...

Industry experts say Indian advertisers are increasingly favouring hybrid programmatic setups, balancing in-house strategy ...

AI storytelling reaches the living room as escape.ai launches its Neo Cinema platform on connected TVs, bringing AI generated films and series to Roku, Fire TV, Samsung, and LG screens.

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

Moderated by IAB chief executive David Cohen, the session assembled 11 former board chairs alongside incoming chair Alison ...

The initiative, spearheaded by Omnicom, provides ad industry visibility into the largely "black box" nature of ad auction ...

In a market where every dollar counts and tight reporting is expected; the lack of clarity has been both a performance and ...

Media companies on CTV and beyond will be upping their own game to compete at the Winter Olympics and Super Bowl this month and also in the future. We are experiencing high profile testing of new ad ...

Today, Comcast Advertising released its annual Comcast Advertising Report including data, analysis and actionable insights on the trends impacting the viewers, buyers and sellers of TV advertising.