PASADENA, Calif., January 28, 2026--tvScientific, the most sophisticated advertising platform for Performance TV, today ...

Big TV networks and studios are finally shifting toward programmatic advertising – and it's attracting performance marketers ...

Brightline is expanding its collaboration with Disney Advertising to bring interactive, engagement-led ads to Disney+, live ...

Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here ...

Industry experts say Indian advertisers are increasingly favouring hybrid programmatic setups, balancing in-house strategy ...

Vibe.co takes the best TV advertising services today and blends traditional television reach with online streaming service ...

NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...

Proximic's 2026 State of Programmatic report finds programmatic audio is moving into core budgets, funded by reallocated ...

Moderated by IAB chief executive David Cohen, the session assembled 11 former board chairs alongside incoming chair Alison ...

The initiative, spearheaded by Omnicom, provides ad industry visibility into the largely "black box" nature of ad auction ...