Puma has named Marcia Dos Santos as vice president of its core business unit, effective July 15. She will report to chief ...

While the latest Ford Puma may have originally caused a stir by sharing its name with the fondly remembered ‘90s coupe, the current iteration has quickly won over the buying public thanks to being a ...

The BBC brand is our most valuable asset, recognised worldwide for world-class programmes and broadcasting excellence. The BBC name and visual identity are critical to sustaining this recognition and ...

You’ve felt it in a pitch: the deck looks tired, a competitor’s identity looks sharper, and someone on the board says the logo needs “freshening up” before the next growth push. That instinct is where ...

A logo is not art. It’s a business tool. It’s an identifier, a shortcut for recognition, and the cornerstone of your brand’s visual identity. It’s designed to establish trust, convey value, and ...