Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found ...

Another trend in creative marketing is the focus on immersive experiences that engage consumers on a personal level. Brands are increasingly organizing events or campaigns that invite participation ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

The cost of hiring an influencer to post about your brand can vary widely—quotes range everywhere from a couple hundred ...

Chipotle hadn’t posted annual negative same-store sales for decades, and that’s despite the Great Recession, a major E. coli ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Clear timelines for 2026 Thailand election restrictions, including alcohol ban hours, campaign silence periods, penalties, and practical do and don’t ...

As creator budgets scale, measurement looks more like performance marketing with signals like conversion and business impact ...

Maryam Simpson, a marketing specialist based in Hoboken, New Jersey, answers common questions individuals ask about building success through clear messaging, smart testing, and steady habits. NEW ...

The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...

BCG’s Parul Bajaj highlights the critical need for "bionic marketing" to navigate India’s hyper-complex landscape. From ...