Gary Illyes says faceted navigation and action parameters dominate Google’s crawl waste, trapping bots in infinite URLs and straining servers.
Crawlers can cause your site to load slowly if you do not manage the URLs on your website properly.
Google's Gary Illyes continues to warn SEO professionals and website owners about URL parameter crawl issues. Gary Illyes warns about URL parameter issues on LinkedIn. He advises using robots.txt to ...
Google has updated its URL structure best practices help documentation - it was pretty much a rewrite but the overall guidance is not new. Google said they added "clearer flow and is easier to ...
Technical SEO isn’t optional in 2025. Learn how to boost crawl efficiency, and future-proof your site for LLMs and AI-powered search. For all the noise around keywords, content strategy, and ...
The rise of generative AI tools may have leveled the on-page SEO playing field. But search engines are smart. Recent updates in their algorithms and ranking systems now mean that user experience (UX) ...
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