Advertisers aim to tailor ads to individual viewers to drive clicks, and while bespoke creatives for each person are currently impractical, new research suggests AI-generated imagery could soon be ...

Data is critical for informing your video content strategy. But trusting vanity metrics can tempt you into setting the wrong ...

Vibe.co explains TV advertising costs, covering CPM and CPP models, local vs. national pricing, and the impact of emerging media formats.

You would never invest without a plan. Yet many advisers market that way. You know plans are important. You wouldn’t let a ...

Explore Walmart’s ‘Weenification’ strategy: how year-round horror fandom, market consolidation, and Gen Z are reshaping ...

“Whether it’s product innovation or anticipating how a tagline will land, having different voices in the mix matters,” Horan ...

AI offers great benefits to retailers, but using personal data to set individualized prices, called surveillance pricing, ...

Why do women love this heated love story about gay hockey players? Look no further than the manga known as Boys Love, or yaoi ...

Equity LifeStyle Properties' MH and RV-focused platform continues to benefit from powerful demographic tailwinds. Read more on ELS stock here.

Governor Tiff Macklem discusses how structural change—driven by U.S. protectionism, AI, and slowing population growth—is reshaping Canada’s economy. He outlines the Bank’s role in maintaining low and ...

As more pharma companies invest in women’s sports, marketers believe the trend can help fuel change on the community level.

For example, during a recent earnings call, CEO Mark Zuckerberg emphasized the rebuilding of Meta's AI foundations in 2025, signaling that new models and products are on the horizon. This shift ...