If you want to make software developers squirm, force them to watch people using their software. At the Eighth International Python Conference, HCI (human/computer interaction) expert Dr. Randy Pausch ...

When a new UI or UX feature lands poorly, the consequences for a SaaS company can be immediate and often very public: customer frustration, reduced trust and even a dip in sales or retention. While ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

Metrics miss why. Behavioral data tracks what happened, but it rarely explains why customers act or leave. Feedback loops fill in those gaps. Ask, act, announce. Closing the loop requires three steps.