Why do people often stick with familiar brands and choices, even when better options might exist? A new study co-authored by an Illinois Institute of Technology (Illinois Tech) researcher explores the ...

Healthcare consumerism has been a topic of conversation for a decade now and has accelerated due to Covid. We need to rebuild trust and credibility with patients, look at them as individuals rather ...

Nihal Advani is the Founder and CEO of QualSights, which was named the fastest-growing consumer insights platform by Inc. magazine in 2022. What do consumers really want? That’s the million-dollar ...

What a wonderful world this would be if consumers actually behaved as selflessly in the marketplace as they have been telling pollsters they do since Cone Communications started studying this topic ...

Firms improving consumers’ understanding with FAQs and videos, FCA finds - Financial services firms are using tools to help ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. With the UK’s Consumer Duty standard due to come into force ...

Following sharp shifts in recent years, today’s consumers have once again adapted their buying behaviors to match evolving economic conditions. Driven by rising inflation, pricing is now a leading ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

Sustainability is good for the planet, but it’s also good for business. Expedia Group Media Solutions’ Sustainable Travel Study seeks to understand what consumers consider sustainable travel, what ...