The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s ...

In a livestreamed presentation to investors on Tuesday, co-CEO Greg Peters shared that Netflix had its “best ad sales quarter ...

A coalition of U.S. states and Canadian provinces have formed a new initiative aimed at boosting and creating a more ...

The AI advertising agents will need their own trade group eventually. For now, though, a bunch of companies are forming the Ad Context Protocol, or AdCP. The consortium of ad tech and AI ad software ...

Out-of-home is booming on the back of live sporting events, digital expansion and an industry unshaken by AI disruption, says ...

Behind the glow of festive performance reports lies an open secret: a rising share of that activity isn’t human at all ...

Display advertising can be powerful in influencing donations across channels and reminds us of the importance of being ...

Rohan Srivastava has joined WPP as Associate Director – Programmatic. The news has been shared by him in a LinkedIn update.

As Howard County officials plan for the next decade of student growth, some board members say it may be too early – and too expensive – to consider building the county’s 14th high school, long ...

Health insurance costs are set to rise next year as federal lawmakers fail to reach a deal to preserve health care subsidies.

The central core of walkways is designed as a space of high environmental quality, thanks to the incorporation of four ...

IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...