Franklin Templeton, a global leader in asset management, has revealed its integrated marketing campaign to mark its 25th anniversary in the Middle East. The integrated campaign was rolled out in the ...

Using WPP Open’s Creative Studio, an AI proprietary tool, Kim Mascarenhas reveals three characteristics about MENA's Gen Z ...

Hub71's Mohammed Alkhoori explains why storytelling is strategy for a startup, and why we must turn companies into communities.

"By elevating our people from within, we’re giving them the runway to keep defying expectations,” TBWARAAD Group CEO Reda ...

With Nadine Njeim as ambassador, Henkel Consumer Brands debuts haircare line through an influencer-led activation.

Maison de RA activation, by Untitled Co. and The Offsite Studio, uses cultural cues to turn fashion into a reflection of ...

NNR's Huda Ismail shares her thoughts on how communicating to audiences in the UAE with authenticity beats virality.

In a move that signals more than just a typical sponsorship, Saudia – the Kingdom’s national airline – has joined the Esports World Cup Foundation (EWCF) as its official Airline Partner. Announced ...

Cyberdrone's Munjed shares how brands are using drone show technology to deliver high-end, unforgettable experiences.

NEP Group has appointed Waleed Isaac to join the company as President for its operations in the Middle East and Asia regions.