Avenue Z’s second annual AIVx Beauty Report reveals editorial media and authority drive AI search visibility across 60 beauty ...

This evolution delivers enhanced skincare benefits while preserving everything consumers love about the original.

Here’s your weekly recap—the most-viewed news stories on our site for the week ending July 18, 2026. L’Oréal Paris introduces Revitalift Melasyl Dark Spot Creamy-Serum. this Creamy-Serum is a ...

Dr. Squatch introduces colorful mini bar soaps designed for little hands, big imaginations, and parents who want a better ...

Medik8 also aims to establish Crystal Retinal as its leading franchise in the U.S., mirroring its success across other global ...

The Earthling Co.’s new Scalp Serum is a fragrance-free, skincare-grade scalp treatment rooted in clinically backed ...

This Y2K diner-inspired campaign promotes NYX’s lip combos featuring pop artists and social media influencers.

In this role, Boyd will ensure ELC’s diverse portfolio is anchored by a cohesive enterprise communications strategy.

The Lush Cosmetics Halloween Collection has arrived early this year, with cozy-yet-creepy self-care essentials guaranteed to ...

The packaging has a new twist-and-pump applicator to preserve the integrity of ingredients and ensures precise dosage with ...

This collaboration combines Kiehl’s formulas with Milk Bar’s classic pink packaging, logo, and dessert-inspired scents.

Neutrogena announced Break the Rules, a new brand mission designed to help consumers cut through beauty’s noise and embrace ...