Parents plan to cut discretionary back-to-school purchases and spend less per child. Retail marketers need to emphasize the ...

After nine seasons, the BIG3 is primetime on BET, streaming on Fubo, and headed to the public markets — and co-founder Jeff ...

The personal care brand refreshes its packaging, launches a new brand platform and taps sports influencers in a push to ...

At CommerceNext, Tractor Supply’s Chief Marketing Officer discusses how the retailer is using AI to do more, but still ...

To mark Great American Media’s fifth anniversary, Cynopsis spoke with President & CEO Bill Abbott about the company's choice ...

Target’s in-house team of 400 marketers creates worlds and stays true to its brand identity, VP of Creative Scott Swartz says ...

At the CommerceNext Growth Show in June, brand marketers from Pandora, Authentic Brands and G-III Apparel Group explained how ...

According to Kartik Hosanagar, Faculty Co-Director of the Wharton Human-AI Research Center, AI isn’t just a new technology or ...

Adults have been quietly borrowing Crayola for years. Now Crayola is finally speaking to them directly. With the launch of ...

U.K.-based toothbrush brand Ordo breaks into the U.S. by marketing its electric children’s brushes with Squishmallows, Wicked ...

Ten alternative IDs in the marketplace right now, plus the type of attribution they’re best suited for.

“Act your age” is an admonishment typically leveled at kids. But pain relief brand Aspercreme is using it as a rallying cry for its core audience of baby boomers.