Previsible said Google leads AI discovery, while ChatGPT accounts for 92.4% of measurable standalone LLM referral traffic.

Gap Inc. is expanding its use of AI, data, and automation across its marketing operations, covering campaign planning, personalisation, and execution across its brands. The company announced the ...

Fashion ecommerce is under pressure from slower growth, high return rates, rising acquisition costs, and low online conversion, according to a 2026 intelligence report by DRESSX. The report examines ...

Marketing teams are using AI tools in performance marketing for campaign production, segmentation, reporting, and recommendations. These systems rely on campaign, attribution, CRM, partner, and ...

A recent productivity research document from Adobe has claimed that US full-time workers estimate losing 91 business days a year to low-impact tasks, and that marketers spent close to three hours a ...

Every channel in your plan quietly forces a trade-off. Search and social are easy to target and measure, so they win the budget, but they do their best work at the bottom of the funnel, right before ...