Performance marketing has a paradox right now. The tools have never been more sophisticated, the interfaces cleaner, and the ...

Previsible said Google leads AI discovery, while ChatGPT accounts for 92.4% of measurable standalone LLM referral traffic.

Fashion ecommerce is under pressure from slower growth, high return rates, rising acquisition costs, and low online conversion, according to a 2026 intelligence report by DRESSX. The report examines ...

Yext has announced platform access for enterprise AI workflows, with entry through the Yext interface, mobile access, MCP, and API access. The company says the change lets marketing teams use verified ...

US retailers are seeing stronger website performance from shoppers referred by large language models, according to May 2026 data from Adobe Analytics. Retail traffic from AI sources rose 138% year on ...

Many professionals view a go-to-market (GTM) strategy as merely a launch plan, but it represents so much more. It’s an important framework for determining how a company deploys its resources to ...

Hasbro is creating a new route for licensing its characters in AI media and interactive experiences, starting with some of its best-known intellectual property. The company has launched Sixth Wall, an ...

Sitecore has acquired Scrunch, an AI customer experience platform that helps brands monitor and improve how they appear in AI-generated search results. Financial terms of the deal were not disclosed.

The US department store brand and household name, Macy’s, has rolled out a AI-powered chatbot in the form of a shopping assistant for its online customers. The company had been working on a bespoke AI ...

Modern customer relationship management (CRM) systems need to do more than store contact details and track conversations. They have evolved into central hubs for sales, marketing and operational data.

Google has announced new AI features across Search, shopping, payments, and content verification, covering consumer products and Google Cloud. The updates, announced at Google I/O 2026, cover Search, ...