Marketers frequently talk about wanting to be “more strategic” but advertising and marcomms shouldn’t be seen as the consolation prize.

Performance, persistence, passion and presence - are these the 4Ps that could unlock progression for senior marketing leaders?

Sky was struggling to create engagement with its VIP loyalty scheme - until it worked with insights to chart a path forward.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.