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The research, commissioned by Zappi for International Women’s Day (8 March), shows an authenticity gap emerging in advertising, with 48% of women (aged 25 and above) believing that most brands are ...

Colin Fleming, chief marketing officer at ServiceNow, joins The Marketing Week Podcast to share his lessons in B2B and beyond.

From mapping out progression and the importance of role models to building the right skills and the power of mentors, female marketers talk about the ups and downs of building a career in B2B.