The research, commissioned by Zappi for International Women’s Day (8 March), shows an authenticity gap emerging in advertising, with 48% of women (aged 25 and above) believing that most brands are ...
Colin Fleming, chief marketing officer at ServiceNow, joins The Marketing Week Podcast to share his lessons in B2B and beyond.
From mapping out progression and the importance of role models to building the right skills and the power of mentors, female marketers talk about the ups and downs of building a career in B2B.
Being a parent has prevented over a third of mothers from applying for a role, while 14.1% have been forced to take on a more junior position.
From BrewDog’s brand health hitting rock bottom to data showing marketers’ lack of career progression, it’s been a busy week.
Black tea market leader Yorkshire Tea is leaning into premiumisation with its Gold product to drive growth for the brand and ...
Having carved out a name for itself as “the dupe brand”, MCoBeauty’s marketing director shares why taking a local market ...
L&G is blending behavioural science with AI-powered personalisation to turn disengagement into “decision confidence”.
Improving advertising’s gender representation has been critical, but that is only half the job. Brands must now turn their ...
The brewer’s brand health over the past year fell lower than at the height of its ‘Punks with Purpose’ scandal in 2021, according to YouGov BrandIndex.
CEO Bjørn Gulden says devolving power to regional teams is critical in a “more complicated” world, as revenues hit a record ...
The Chinese car brand says a linear TV strategy helped it drive a 250% rise in awareness and reach 4% market share within its first year in the UK.
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